People today get their news from a variety of sources during any given day – an insight which has driven a multi-media revolution at the BBC and other new organisations.
Peter Horrocks, the new Director of Global News at the BBC, was the man who managed the revolution at the BBC – transforming 21 different news platforms into one of the biggest multimedia newsrooms in the world.
At the recent Bell Pottinger Group briefing event, he talked about changes this revolution has brought on news gathering at the BBC – and the profound implications of communications professionals.
Click here to read about this further and why public relations has been re-set: http://www.chime.plc.uk/downloads/digital-revolution-in-media-newsrooms-has-re-set-the-world-of-public-relations-Feb10.pdf
What do you think?
Kevin Murray, Chairman, Bell Pottinger Group
