Friday, 30 November 2007
Fast Track Appointed By HSBC To Manage British & Irish Lions Tour To South Africa
Fast Track were instrumental in assisting and securing the sponsorship deal for HSBC and will now be tasked with the activation and delivery of the bank’s contractual rights around the prestigious Lions tour of the newly crowned World Champions.The team at Fast Track have already been hard at work to...
Thursday, 29 November 2007
The Rocco Forte Collection hires SFW for CRM drive
The first activity of an initial nine month test phase will break in September and will focus on the opening of two new Rocco Forte hotels; Le Richemond in Geneva and The Charles in Munich.Commenting on the appointment Caroline Frankel de Rosnay, Brand Marketing Director said; “Firstly, we want to...
Wednesday, 28 November 2007
National Lottery Promotions Unit Reappoints Fast Track To Lead Sports Pr Campaign
Fast Track has held the account since 2004 and was involved in a competitive five-way tender before being reappointed this week. The procurement process was managed by the Big Lottery Fund through OJEU.Fast Track was first appointed by the NLPU in the run up to the 2004 Olympic Games to...
Wednesday, 28 November 2007
Search Relations launches as new reputation management agency
Search Relations will be the first agency to fuse search with public relations expertise to help brands manage their reputations and communicate more effectively through this channel. PR offerings are overwhelmingly focused on press coverage with often very weak ‘online PR’ add ons. Meanwhile search, which is responsible for almost...
Tuesday, 27 November 2007
Good Relations Wins Courts Brief
Good Relations will focus on communicating the effectiveness of the scheme - Simply Speedy, Summary Justice - to professionals working across the criminal justice system including the Police, Crown Prosecution Service, magistrates, probation officers and defence solicitors.The programme of activity will include visits to a number of criminal justice areas...
Monday, 26 November 2007
Good Relations – a PRCA award winning team
As well as winning the public affairs category Good Relations was also short listed for “Campaign of the year” for their work on “Winning DTR”. Good Relations developed and implemented a political and media campaign to support the Metrix consortium in winning a multi-billion pound contract with the Ministry of...
Friday, 23 November 2007
RAF Collection launches new marketing campaign by BMT
The RAF Collection, which was launched only six months ago, is inserting its 20 page colour catalogue, designed by BMT, in national press including the Sunday Times and Evening Standard as it gears up for one of the busiest periods in retail, Christmas. The new brand which is allowed to...
Thursday, 22 November 2007
ING Direct launches new TV campaign through VCCP
The TV ad is part of the £5m annual spend ING Direct runs through its creative agency VCCP, and is due to break during late November on TV channels including Channel 4.The ad uses the chain graphics from the press campaign, which have been adopted to symbolize the fact that...
Wednesday, 21 November 2007
PR evaluation fails to deliver on reputation management. A report by Chris Cartwright, Harvard PR
According the to survey, conducted among 185 PR practitioners, the vast majority of those monitoring their reputation are doing so by evaluating media coverage in one form or another: measuring the volume and tone of coverage, analysing the positivity/negativity of coverage, making comparisons with a competitor’s media mentions or monitoring...
Tuesday, 20 November 2007
Indian Animation Studio Appoints Bell Pottinger for AIM IPO
DQE is seeking to raise approximately $60 million of equity capital, including approximately $35 million of new money. Evolution Securities Ltd has been appointed as NOMAD and E*TRADE Securities Ltd are joint broker.DQE is an award winning animation production company engaged in the production of 2D, 3D and flash animation,...
Friday, 16 November 2007
Fortnum & Mason appoint VCCP for Search Engine Marketing campaign
The fine food and wine emporium which celebrated 300 years of trading last month has awarded VCCP Search its account for both natural and paid search. With its £25M store refurbishment now complete a new website has been launched as Fortnum & Mason seeks to enlighten a new generation of...
Thursday, 15 November 2007
Bennetts hands account to VCCP
VCCP will be tasked with developing the already strong bike insurance business with new TV idents, press and online ads as well as track-side creative, at the British Superbike Championship. Bennetts is officially the UK's number one - Based on independent online research by Consumer Intelligence in July 2007, Ranked...
Monday, 12 November 2007
A Close Call For Teamspirit Pr
Close, the specialist factoring and invoice discounting subsidiary of City Merchant bankers Close Brothers, awarded the contract to Teamspirit PR after a three-way pitch in October 2007. The agency, which is part of Teamspirit - one of the UK’s leading integrated financial services agencies - has been tasked with promoting...
Monday, 12 November 2007
VCCP launches O2’s ‘Your O2 Numbers’ campaign
The £4m campaign breaks with a 30 second TV ad on November 12th on most major networks and will be supported by a heavyweight outdoor, radio and magazine presence. There will also be online and in-store promotional activity.‘Your O2 Numbers’ is inspired by the thought that there are certain numbers...
Wednesday, 07 November 2007
Bell Pottinger Wins Business With Major Uk Vitamin And Supplement Company
Seven Seas, one of Europe's leading manufacturers of quality health supplements, has retained two Chime companies, Bell Pottinger USA and Bell Pottinger Business & Brand to drive consumer awareness to Seven Seas’ two key products, a multivitamin called Multibionta and a fish oil supplement called Cod Liver Oil Plus. Bell...
Monday, 05 November 2007
Financial Services Specialists Teamspirit Grow
Kevin Scott, formerly group account director at Navigator Response Advertising, has joined the agency as Managing Director, while Tamsin Stevens also comes in as Project Manager from Denvir Marketing.Both appointments add to Teamspirit’s unique offering as the only agency in Scotland working purely in the financial services arena across all...
Friday, 02 November 2007
The Debt Advisor appoints Bell Pottinger North
Bell Pottinger North will deliver a planned programme of public relations activity across the UK to raise the awareness of the various brands in the highly competitive debt advisory market. Bev Budsworth, managing director of The Debt Advisor, commented on the appointment: “It’s great to have Bell Pottinger North on...
Thursday, 01 November 2007
Good Relations wins communications for British Shooting
As well as promoting the achievements of Britain's top competition athletes in shotgun, rifle and pistol, Good Relations will also advise on dealing with issues which affect the sport such as the current ban on handguns. The British Olympic squad has five places for the Beijing Olympics and the sport...
