SFW

Advertising and Marketing Services

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We're a multi-award winning direct marketing agency that builds stronger connections between brands and their customers. Our strategies and campaigns are created to inform, entertain, provoke, motivate, delight and engage in order to add to the bottom line.

We strive for simplicity because we know that simple thoughts flow much more easily across all the media channels we use: DRTV, digital, print, direct mail, press and radio.

We're fighting hard to resurrect outstanding writing skills in agencies because mediocre ones have quietly and steadily diluted campaign effectiveness. Apart from the sheer love and enjoyment of doing it, our reason for being in this business is to ensure that the relationships we create and nurture make our clients’ brands sell harder than they did before.

Recent successes include:

• A five-year relationship with MORE TH>N driving sales up by 17%, reducing cost per sale by 6% and winning Direct Brand of the year.
• Launching the new consumer credit checking website Credit Confidential.
• Helping AEG sell 1.73 million tickets for The O2 in 2010, beating it’s nearest competitor, Madison Square Gardens, by 50%.
• Helping QVC increase their average selling price by 5% and their revenue by 6%.
• Global re-launches for both RSA and Aviva Investors.
• Delivering a 73% response rate for Microsoft’s Media Planners campaign and an ROI of 14:1.  

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