Search Relations

Public Relations

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Search Relations is a new kind of communications agency. We help clients manage their reputations, protect their brands and communicate more effectively through search engines. We are a fusion of search marketing and PR expertise.

Search engines are the gateway to all the content on the web – from social media and forums to news and video. With more than 750 million people using search engines globally each month they are the front line in digital communications. Much is written about ‘online PR’  but we believe that the first page of search results for your brands most important keywords is the single most influential piece of digital real estate. In the modern world, brands need a ‘search relations’ strategy as an integral part of their communications planning.

Recent search work includes:
 

• International search relations campaign for Sri Lankan government during recent presidential elections in Jan 2010
• Search crisis communications for Trafigura
• Monitoring and mapping the social web on behalf of our clients, developing suitable digital communications and reputation management strategies
• Online crisis response campaign for Mark Warner in response to BBC Whistleblower allegations
• Using a search as an integrated part of the global communications campaign for Qatar Financial Center
• Search relations work as a key element of the Meat & Livestock Commission’s issues management campaign
• Consultancy work for leading brands such as Lloyds TSB, Coca Cola and BAE Systems
  

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