Brand Democracy

Strategy and Research

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Brand Democracy applies election-winning research techniques to consumer and campaign challenges. We help brands and campaigners connect with consumers and citizens to better understand their needs and influence their opinions.

The team brings together experts in market research, brand development, public policy and political strategy to provide clients with a creative and dedicated mix of skilled professionals. Our experience comes from work for brands including leading retailers, broadcasters, NGOs, technology companies and regulators as well as issue and election campaigns at home and abroad.

At the heart of our offer is a focus on robust, insightful and timely research to provide an evidence base for strategic and tactical decisions. Tools we use include: Quantitative message polling; Psychographic segmentation studies; Deliberative workshops; Focus groups; Online research; Battle planning workshops;Fast turnaround rebuttal research and in connecting with hard to access groups ranging from wealthy green consumers to children in care.

Some issues our clients have asked us to help with have included:

• How do we tailor our product to better meet the needs of a particular consumer segment?
• How can we boost consumers’ consideration of products in our category?
• In the absence of an enforcement budget, how do we motivate consumers themselves to police a regulatory regime?
• How can we make our issue a key issue for voters at the next general election?
• How can we innovate and rebuild trust in a sector that is reputedly damaged?
   

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