XandY Communications

Advertising and Marketing Services

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XandY Communications is an integrated agency that helps organisations increase engagement and satisfaction levels with women in the marketplace and in the workplace. Women are now responsible for 80% of consumer buying decisions though are unsatisfied with the customer experience provided by many organisations.  XandY combines expertise in communications with expertise in the different ways that men and women shop, communicate and make decisions. XandY applies gender intelligence to Marketing, PR, HR, Sales and Online communications. 

Services include:

• Marketing : strategic marketing plans and campaigns to increase brand appeal and market share.
• PR - Strategic PR plans and campaigns to increase female engagement .
• Sales - Training call centres and face to face teams to sell differently to men and women. Courses last half a day and results are immediate; sales conversions show uplift of between 20 and 50% (mainly to women). No other company offers this training.
• HR - Employer branding and internal communications to ensure that the organisation is regarded as an appealing employer by both sexes. XandY’s two hour training courses also help internal  teams  to improve their mixed team dynamics and to foster a gender neutral culture and leadership.
• Online - women use the internet differently to men and shop differently online.  XandY advises organisations how to adapt online approaches and programmes to attract and convert site visitors.

Recent activities include:

• Created strategic change management programmes for major global organisations to capitalise on the rapidly growing economic influence of women 
• Delivered internal and external communications programmes to technology company to increase female engagement and product interest
• Increased sales to women by 42% and by 10% to men just one week after sales training
• Trained extensive retail networks to increase retail experience and satisfaction scores to women leading to 40% increase in consideration by women in 2 years
• Advised political party how to strategically increase female engagement (internally and externally)
• Advising MDs of global banks how to adapt marketing and internal practices to respond to growing  influence of women
   

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