Bell Pottinger Sport & Sponsorship (BPS&S) has been appointed by 6up, the new interactive cricket gambling company, to handle the company’s public relations and sponsorship as it launches in the UK market. BPS&S is currently working on a fully integrated activation and public relations campaign to generate mass interest and game play amongst all cricket fans and general sports followers. Focusing on and leveraging the endorsement by brand ambassador and legendary cricketer, Shane Warne.
Commenting on the appointment, Marc Harris, Associate Director at BPS&S, said “6up has come to us to help them launch their state-of-the-art mobile gaming product in the UK. They are going to change the face of cricket gambling as we know it, and we will be helping them to do this by delivering a fully integrated public relations and sponsorship programme.”
George Tomeski, Co-Founder of 6up, said “As we prepared for the launch of 6up, we know BPS&S will provide the perfect mix of sports sponsorship expertise and pure public relations that we require to leverage 6up as one of the big hitters in cricket gambling.”
For further information please contact:
Bell Pottinger Sport & Sponsorship
Marc Harris
Tel: + 44 (0) 207 861 2442
Mob: + 44 (0) 7768 88 77 40
Email: mharris@bell-pottinger.co.uk
Susan McMahon:
Tel: + 44 (0) 207 861 2441
Mob: + 44 (0) 7771 818 501
Email: smcmahon@bell-pottinger.co.uk
6UP Appoint Bell Pottinger Sport & Sponsorship
Monday, 16 July 2007
