6up hands launch campaign to VCCP Digital

VCCP Digital has won the £400,000 creative and media launch campaign for 6up.com, the first mobile gaming offer from Play UP, a newly formed gaming company.

6up is a unique pools betting game available direct to a mobile. Participants text their bet on the outcome of each over of 20/20 or ODI matches and betting is open until just before the first ball of each over. The bet costs £2 an over with winners sharing a guaranteed pot of £2,000; the pot increases depending on the number of participants. To win, participants have to correctly predict the outcome of each of the six balls in an over, i.e. the runs scored, whether a wicket is taken, etc.

VCCP Digital has been tasked with creating awareness of the brand, plus driving traffic to the site and developing regular communications with participants.

Buster Dover, Managing Director of VCCP Digital says: “6up is a new and totally original game and with the popularity of cricket in the UK already high the demand for interactive games of this ilk is growing.

“6up is easy to understand and quick to play and has a thousand times better odds than the lottery. It is also readily available as it is played on mobile phones. It has all the ingredients of a successful game and we are looking forward to launching it.”

The marketing campaign will be multi-level with, initially, a strong digital bias. The first games will take place during the England versus West Indies 20/20 on 28th & 29th July.

For additional information visit: www.play6up.com

For further information contact: Buster Dover at VCCP Digital on 0207 592 9331.