QVC appoints Stephens Francis Whitson

Stephens Francis Whitson has been appointed to work with QVC in the development of their Customer communications.

The first stage of the partnership will see SFW review the welcome strategy.

Ben Stephens, Managing Partner at SFW, says ”This is an exciting appointment.  The world of television shopping is increasingly successful at competing with both the high street and on line retailers.  Having the opportunity to work with the market leader in this category is something we are very much looking forward to. ”

Sue Leeson, QVC Marketing Director adds “With a 1 million strong and growing active customer base, engagement at all stages of the customer lifecycle is critical to our business.  We are delighted to be working with SFW to add additional focus to the welcome phase.  SFW demonstrated a core understanding of CRM and a passion for our business.  We are very much looking forward to working with them.” 

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For more information call Ben Stephens at SFW on 020 7592 7456 or visit www.sfwlondon.com