Close, the specialist factoring and invoice discounting subsidiary of City Merchant bankers Close Brothers, awarded the contract to Teamspirit PR after a three-way pitch in October 2007. The agency, which is part of Teamspirit - one of the UK’s leading integrated financial services agencies - has been tasked with promoting Close’s unique paperless reconciliation service IDeal and emphasising the Company’s position as industry leader in client satisfaction and service, as well as boosting its brand profile in national, regional and trade media.
Tona Gravatt, Head of Marketing for Close Invoice Finance said: "We were looking for an agency that not only understood our sector but also had something fresh and different to offer. Teamspirit impressed us with the clarity of their thinking but also their practical and enthusiastic approach to delivering results.”
Jo Carr, Director at Teamspirit who heads up the account, said: "Invoice Discounting and Factoring can be a dry subject. Our challenge is to communicate the strength of Close’s proposition by linking to issues such as cash-flow, late payment and the credit crunch which truly resonate for the company’s SME clients.”
For more information on Teamspirit and the services the agency offers, visit www.teamspirit.uk.com.
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For further enquiries, please contact Jo Carr, Director of Teamspirit PR on 020 7438 9400 or on jcarr@teamspirit.uk.com
Notes to editors:
Teamspirit
Teamspirit is one of the UK’s top financial services integrated marketing, media and PR companies. It has offices in both Tower Street, London, and St Andrew Square, Edinburgh. A team of over 50 people works across brands including Scottish Widows, Norwich Union, Prudential, IFAP and Britannia Building Society
