Global sports apparel manufacturer adidas has shown its support to British Basketball by agreeing to continue its association as the Official Apparel Partner through to 2014. This agreement will see all GB teams playing in adidas kit at all major championships for the next 4 years.
British Basketball, who also recently secured deals with Butlin’s Holiday Camps and IT equipment provider Hire Intelligence, were thrilled with the agreement and James Tombs, Head of Commercial and Business Operations for British Basketball commented, “We are delighted that adidas will continue their commitment to British Basketball as the Official Apparel Partner for a further 4 years. Since adidas became our partner in 2008 the Standard Life Great Britain team has continued to impress on the European stage and we look forward to working proactively with adidas in the build up to London 2012 and beyond.”
Martin Filson, Sports Marketing Manager for adidas, added, “adidas is delighted to commit to British Basketball for another 4 year term as the Official Apparel Partner, supporting both the Senior and Under-20 Great Britain squads in the build up to London 2012 and beyond.”
Elsewhere, in a strong first half of 2010, Fast Track successfully negotiated a landmark deal with GE on behalf of British Triathlon. GE is the largest company in the world with over 300,000 employees and is already a Top Tier IOC partner. Retailer Wiggle and bike manufacturer Focus also joined the Triathlon sponsor family this year.
Marc Hope, Director of Rights Marketing at Fast Track, said, “Many brands recognise the benefits of partnering with the Olympic Sports and in doing so are contributing towards their success in the build up to London 2012.”
Further opportunities still exist across the property portfolio that Fast Track represent and the team is seeking a title sponsor for British Gymnastics, a fantastic opportunity for a brand to take ownership of one of the most watched and participated Olympic sports at all levels.
-ENDS-
For further information on Fast Track please contact:
Daniel Krendel
+44 (0) 207 096 5801
daniel.krendel@fasttrackagency.com
www.fasttrackagency.com
Notes to editors
Fast Track is an International Sports Marketing Agency, specialising in brand consulting, events and communications and is part of marketing services group, Chime Communications.
Fast Track represents over 40 clients across 100 sponsorships covering major global, regional and national sports events and a myriad of developing sports and youth engagement programmes.
These include the Olympics, Formula 1, Football, Rugby and Cricket World Cup tournaments and the Ryder Cup as well as United Kingdom Athletics, British Basketball and the UK School Games.
Fast Track is currently ranked the number 1 sports marketing agency in the UK by Marketing Magazine
