Following a four-way pitch, AOL has appointed Resonate, part of the Bell Pottinger Group, to look after it UK PR activity.
Resonate will be responsible for all elements of AOL’s PR activity including everything from running a proactive press office to AOL’s sponsorship of The O2, as well as a number of high profile launches from the brand before the end of the year.
The account will be headed up Nicola Gibb, associate director, who joined the agency two months ago bringing a consumer technology background to Resonate’s wealth of consumer experience.
Michael Frohlich, managing director, Resonate commented: “This is a really exciting time to be working with AOL. It is a fantastic brand, with a great heritage to build upon that has some really exciting projects coming up over the next few months.”
Barry Flanigan, marketing director, AOL commented: “We’re really pleased to have Resonate on board. The sale of the ISP side of our business at the end of last year has left us with a need to communicate what AOL now stands for. We have a great line of products to launch this year and Resonate presented some really good, well-thought out and most importantly workable ideas.”
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For more information contact Graham Drew at Resonate on 020 7861 2492 or visit www.resonate.uk.com
