Aviva, the world’s fifth largest insurance company1, is investing to transform its asset management business into an investment powerhouse on a global scale.
The launch campaign created by Stephens Francis Whitson breaks in the financial press and on television this week and introduces a new name in asset management, Aviva Investors, with the campaign line ‘3600 asset management, 100% focused on you.’
Using digital panoramic photography to create ‘little planets’ the campaign seeks raise awareness among Aviva Investor’s audience of investment professionals, fund managers and pension fund trustees, of a new and significant name in global asset management.
Simon Harvey, Head of Marketing Communications at Aviva Investors says ‘This is the classic global/local proposition, delivered a bit differently. Aviva Investors is a company that shrinks the world for its investment clients, providing them with access to local markets and specialist expertise all around the globe. By using the analogy of these ‘little planets’ we can show that whilst this is a global company, it is clearly an organisation entirely focused on its individual clients and their specific requirements – wherever in the world they happen to be.’
The campaign is being run world wide in the specialist financial press and on television through Bloomberg and CNBC networks.
The creation of Aviva Investors brings together a number of world class asset management firms within the Aviva Group. Aviva Investors currently manages more than £235 billion [€297 billion / US$469 billion / A$488 billion]. Aviva Investors is a single company with 1100 employees operating in 21 locations around the world.
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For more information please contact Ben Stephens, Managing Director at SFW on 020 7592 7500 or visit www.sfwlondon.com
