Coca-Cola Enterprises (CCE) has appointed Bell Pottinger Group to help it bolster its communications with key business media in the UK, France and Belgium.
CCE makes, sells and distributes Coca-Cola Company products and does the same for a number of other brand owners.
The brief is to help CCE communicate its financial, business and CRS (corporate responsibility and sustainability) achievements to a wider audience and raise the profile of CCE’S European President, Hubert Patricot.
“We are looking to achieve a step change in our profile in key UK and European business media channels” explained Shanna Wendt, Communications Director at CCE.
“We have some good stories to tell about our achievements in the CRS arena, as well as our wider business successes in Europe. We felt it was time to turn the volume up on these and Bell Pottinger impressed us with a highly targeted campaign that was right on brief.”
The account, which followed a competitive pitch between three agencies, will be headed by Alex Woolfall, Bell Pottinger Group’s Head of Issues Management.
ENDS
For more information please contact Alex Woolfall, Head of Issues Management, Bell Pottinger Group on Email: awoolfall@bell-pottinger.co.uk or Direct Line: + 44 (0) 207 861 2513.
