Dubai Aerospace Enterprise (DAE) has appointed Bell Pottinger as its lead corporate communications agency, following an extensive global pitch for the business.
The Dubai-based industrial conglomerate is investing US$15 billion into six operational subsidiaries, to create a new global aerospace, manufacturing and services corporation.
Bell Pottinger Business & Brand (BPBB) originally supported the formal unveiling of the new DAE corporate entity in February and won a fiercely competitive pitch process for the on-going account that began in March.
David Wilson, Managing Director of Bell Pottinger Public Relations, is personally leading the account through its BPBB division. He said: “DAE is going to be one of the biggest aerospace stories of the next few years and we are delighted with this appointment. We supported the launch of DAE and now, with our bespoke PR agency network of specialist partners, we will provide DAE with aerospace and aviation skills in target markets worldwide. Matched with our own in-depth knowledge of this industry and our involvement in the incredible development of Dubai, we are very well placed to support DAE moving forward.”
Rashid Al Malik, Project Director of DAE, said: “Throughout the pitch process Bell Pottinger demonstrated its understanding of our business, our objectives and the creative ideas to help DAE achieve its goals. Bell Pottinger has a proven track record of building global brands for ambitious businesses like DAE and its bespoke agency model provides us with an unbeatable capability in every market worldwide.”
Bell Pottinger’s specialist aviation/aerospace team, led by David Wilson, has for more than six years helped the Dubai-based Emirates Airline to become a fast developing global brand. The team also represents VLM Airlines, the carrier with the largest number of flights from London City Airport.
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Notes to Editors
About Dubai Aerospace Enterprise (DAE)
DAE was established in Dubai in February 2006 and is building a US$15 billion global aerospace, manufacturing and services corporation.
DAE is made up of six divisions – DAE Capital, DAE Manufacturing, DAE Airports, DAE University, DAE Engineering and DAE Services. It is forming international partnerships at the highest level of industry with the aim of establishing one of the most innovative and successful businesses in the global aerospace industry inside the next decade.
The group will grow through a series of phased developments to produce an integrated aerospace cluster, based at Dubai World Central – the 140 square kilometre new airport and logistics city being constructed in Jebel Ali, Dubai.
DAE’s strategic partners include - EMAAR, ISTITHMAR, Dubai Airport Free Zone Authority (DAFZA), Dubai International Capital, Dubai International Financial Centre, the Government of Dubai and AMLAK Finance.
DAE has been launched against a background of unprecedented growth in the regional aviation market. The Middle East has become the leading buyer of aircraft internationally, and together with Asia will account for three out of every five wide-body aircraft delivered in the next few years, according to a feasibility study conducted by A.T. Kearney, the leading management consultancy, which is actively involved in the development of DAE.
HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman of CAE, said: "We are putting down a marker for the future. DAE signals our clear intention to become one of the driving forces of the global economy and reflects confidence in our ability to achieve this. We are uniquely able to leverage the region's financial strength and liquidity, to draw on the dynamism of immediate and surrounding markets and capitalise on our ability to form international partnerships at the highest level. These qualities will provide the platform from which DAE will emerge as a leading player in the global aerospace sector.”
About Bell Pottinger
Bell Pottinger Business & Brand is part of the Bell Pottinger Group and a division of Bell Pottinger Public Relations (BPPR). BPPR also incorporates Bell Pottinger Consumer and Bell Pottinger Sport & Sponsorship.
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For further information contact:
David Wilson at Bell Pottinger, telephone: +44 207 861 2445
