Alasdair Liddell, the former National Director of Planning for the NHS, has joined Bell Pottinger Group as Health Sector Senior Counsel from 1st January, to help pursue new business opportunities for the Group in the public health and related sectors.
Kevin Murray, Chairman of Bell Pottinger Group, said: "There are significant market opportunities in health, with major communications challenges arising from service re-design and the IT investment programme, and with many new private sector entrants to the market in NHS services. Alasdair’s NHS career spanned 23 years, 12 of them at CEO level, managing hospitals and health authorities in London and East Anglia, and he will be invaluable in helping us to provide solutions to the people who have to lead these changes in the NHS."
In 1994 Alasdair joined the Department of Health as the NHS’s first Director of Planning, where his board-level responsibilities included NHS planning and priorities, NHS IT and information services, NHS communications, and national policy for Primary Care. He led the teams working on The New NHS White Paper in 1997, and Information for Health, the review of the NHS Information Strategy, and was responsible for the development and launch of NHS Direct and NHS Direct Online. He was a member of the top management board of the NHS for 12 years from 1988.
He was awarded the CBE in the 1997 Queen's Birthday Honours, for services to the NHS.
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For further information contact Kevin Murray, Chairman of the Bell Pottinger Group on 020 7861 3800 or visit www.bell-pottinger.co.uk
