BOSTON--November 1, 2007 –Bell Pottinger USA assists Highmark Inc., launch a new product today, the Healthcare Visa ® Gift Card. Retained for public relations expertise, Bell Pottinger USA has been working alongside Highmark, creating and implementing a media and publicity lunch plan for the new gift card.
The-first-of-its-kind, the Healthcare Gift Card provides an easy way for consumers and recipients to cover out of pocket expenses related to maintaining personal health and wellness. The cards can be used for a variety of purchases, including co-pays for doctor visits, prescriptions, vision care, dental care, health club memberships and elective procedures. Unlike other gift cards, the Healthcare Gift Card can only be used at health and wellness merchants distinguished by visa.
“The Highmark Healthcare Gift Card is an innovative product, giving people the option to give the gift of health to one another, said BPUSA Managing Director, Marlin Collingwood. Bell Pottinger USA is honored to be part of the card’s launch and looks forward to its success.”
The Healthcare Gift Card gives consumers a convenient means to pay for health-related, out-of-pocket expenses - for themselves and for others. It also provides parents and primary caregivers a new way to ensure loved ones have the funds to cover trips to the doctor, dentist, buy new eyeglasses and take care of healthcare expenses whenever they arise.
Launching November 1, 2007, the card is available for purchase online at the Healthcare Gift Card website, www.givewell.com or by phone at 877-850-3774. Cards can be purchased in any full dollar amount, ranging from $25 to $5,000.
The Healthcare Gift Card can be used regardless of a person’s health insurance coverage and gives consumers a secure, convenient alternative for handling health and wellness expenses.
“We think the Healthcare Gift Card has great potential,” said Mr. Collingwood. “We are very excited about the card and the fact that we are the first in the nation to develop and introduce a product like this.”
On the Net: www.givewell.com
