Canson US hires Bell Pottinger USA to launch new digital communications tool Papershow in the US.
Canson US, a supplier and manufacturer of the world’s finest art paper and equipment, has retained Bell Pottinger USA to plan and execute the U.S. launch surrounding its newest creative concept, PaperShow™, an interactive Bluetooth USB pen and paper system used for digital communication and presentation applications. Bell Pottinger USA will be focusing public relations, marketing and advertising efforts to introduce PaperShow and its technology as a unique tool and solution for a variety of consumer, professional, and creative markets.
PaperShow lets users “Plug it, Write it, and Show it,” with a Bluetooth digital pen and USB software key, exclusively designed to be used in conjunction with Oxford PaperShow digital interactive paper, digital flipcharts and printing paper. Users can export PaperShow illustrations into PowerPoint documents and quickly make alterations or comments to a presentation image. Additionally, all creations can be easily modified or erased and the finished document is easily distributed electronically.
“We are very pleased to have been chosen by Canson to help launch PaperShow to consumers nationwide,” said Marlin Collingwood, President at Bell Pottinger USA.
"Canson’s longstanding reputation for excellence, combined with the new and unique applications that PaperShow will offer for a variety of consumers, makes this an exciting time to help the company expand its presence even further.”
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For more information please contact
Kate Trainor
+1 (617) 226-7187
ktrainor@bellpottingerusa.com
About Canson
Founded in 1557, Canson, a branch of the French company Hamelin, has a rich history rooted in the paper mills of France, and today remains the sole manufacturer and supplier of the Canson Mill paper products. PaperShow is a testament to Canson’s fifth century-old tradition of formulating materials to enhance creative expressions, and striving to offer products that align with the most current needs of today’s artists and consumers.
About Bell Pottinger USA
Bell Pottinger USA (BPUSA) is a strategic public relations firm based in Boston, Massachusetts with offices located in New York City and Washington, D.C. BPUSA is a full-service, multi-disciplinary public relations, government affairs and marketing services agency and serves all sectors, including technology, healthcare, education, non-profit, consumer, and travel and tourism. For more information, please visit www.bellpottingerusa.com. BPUS is part of London-based Chime Communications, one of the largest independent marketing groups in Europe.
