As part of a global initiative to promote Marrakesh as a travel destination, the Moroccan National Tourist Office (MNTO) is implementing an international PR campaign, entitled RedM By Marrakesh.
Bell Pottinger Business & Brand, part of the Bell Pottinger Group, has been selected to run the campaign in the UK and will be responsible for increasing awareness of Marrakesh’s tourist and cultural attractions, via a tailored media relations and events programme.
The RedM By Marrakesh campaign, which was activated this month, aims to educate UK media on the delights of Marrakesh, via escorted press trips, press briefings and press releases, highlighting the key regions of the city and the facilities on offer for those looking for luxury, adventure, sport and family holiday experiences.
A highlight of the campaign will be ‘Red Night’ an exclusive party in central London, set to be hosted by a celebrity figure with links to Marrakesh, here, guests will experience first hand the allure of Marrakesh, with an evening of fine food, wines and entertainment
Ali El Kasmi, Director of MNTO for UK & Ireland said: “This new campaign will showcase Marrakesh as the truly amazing city it is - there is nowhere on earth quite like it. A mix of modernity and history, its souks, culture, food and superb hospitality combine to make it an all round perfect holiday destination, whether you are looking for luxury, relaxation or a place to take the children.
“Engaging with the media in this manner is the perfect way of getting the message out there as to what Marrakesh has to offer. We are delighted to be working with Bell Pottinger, which has significant experience in the travel sector and are looking forward to driving forward this campaign together.”
The international campaign will be led by Paris-based agency Le Public Système.
ENDS
For more information contact:
David Wilson, Chairman of Bell Pottinger Business & Brand
Telephone: 020 7861 2424
e-Mail: dwilson@bell-pottinger.co.uk
