VCCP will be tasked with developing the already strong bike insurance business with new TV idents, press and online ads as well as track-side creative, at the British Superbike Championship.
Bennetts is officially the UK's number one - Based on independent online research by Consumer Intelligence in July 2007, Ranked No.1 in all non scooter related categories.
Mark Fells, Marketing Director of Bennetts said: “In this very competitive market place Bennetts was looking for an agency that could deliver its proposition across a host of disparate avenues, one that was truly integrated and could maximise the budget’s potential. VCCP fitted the brief.”
Ends
For further information contact Cliff Hall on 020 7592 9331 or visit www.vccp.com
VCCP is part of the VCCP Group which includes VCCP Digital, VCCP Search, BMT and SFW and is owned by Chime Communications plc.
