Blockbuster UK, has appointed Resonate to handle its UK consumer PR needs.
Resonate take over the PR work in July from Attenborough Saffron, who have held the brief since September 2002.
Blockbuster UK¡¦s Jane Lamberth, PR & Public Affairs Manager, commented ¡§our PR needs have changed over the last few years as the rental market is facing new challenges so it seemed right to review the best way forward¡¨. Resonate bring some different thinking to our business and we believe this fresh approach will strengthen our position in the months to come¡¨.
Resonate will handle Blockbuster UK¡¦s day to day media relations work as well as initiating innovative PR campaigns to promote Blockbuster¡¦s services including movies and games rental, trade-in and retail. The PR programme will also support Blockbuster¡¦s relationship with Starlight Children¡¦s Foundation, the charity for seriously and terminally ill children.
Michael Frohlich, Resonates, MD, commented ¡§we are thrilled to be working with Blockbuster, the UK¡¦s No.1 DVD Rental Brand and high street favourite. As well as the day to day, the team are creating plans to build further brand empathy with consumers and help the brand evolve over the coming years¡¨.
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For more information, please contact Michael Frohlich or Graham Drew at Resonate on 020 7360 7878 or visit www.resonate.uk.com
Blockbuster UK Generic Information:
„X Blockbuster UK operates over 700 stores nationwide with about 4.5 million members currently registered across the UK (excluding N Ireland).
„X Blockbuster¡¦s online rental service at Blockbuster.co.uk gives customers the option to rent either three or five DVDs at any one time for a fixed monthly price.
„X Blockbuster¡¦s UK games retailer, Gamestation, has more than 200 stores across the UK including concessions in some Blockbuster stores.
