The second tier of RES group branding and marketing has gone live with the launch of the RES Scandinavian Nordisk Vindkraft website www.nordiskvindkraft.se
As a continuation of the work that BMT Business did with the repositioning, rebranding and relaunch of global renewable energy business RES, they have now undertaken the task for the Scandinavian subsidiary. This involved the development of a new logo and a set of guidelines to fit within the RES global family.
Mark Joy, Managing Director at BMT Business said ‘As RES means travel in Scandinavian it was necessary to develop a new discrete identity. The core brand could therefore not be used so it was important that the new identity was unique whilst remaining linked to the RES global brand’
Working with the Nordisk Vindkraft management team, BMT developed the new identity ensuring that it incorporated the colour blue due to its long term association with both the business and Sweden as a whole. Mark Joy stated ‘The teams were pleased that the master identity worked well when translated to a different name. Whilst looking different it is absolutely part of the same family’
The new identity has recently been launched across the entire Scandinavian business beginning with the website.
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For further information please contact Mark Joy, Managing Director at BMT Business on 020 7592 7520 or visit www.bmtbusiness.com
Editors Notes:
BMT Business specifically supports corporate and B2B clients in delivering world-class marketing solutions within an increasingly complex business and brand environment.
BMT Business is tapping into a market where large or multinational companies often have small or even one-man teams looking after their marketing so they really need an agency skilled in all areas of marketing to support them. We often work with partner agencies in the Group to deliver a more rounded solution. Our services include: brand development & implementation, marketing consultancy & executive counsel, CR activation, internal communications and integrated communications
Recent activities include:
• Transformed an American oil tanker business into an international logistics brand called AET
• Acted as strategic advisor to the management team of an NHS Community Healthcare Provider in creating and communicating the first branded entity within this category of the NHS
• Provided executive counsel and marketing strategy for Sportech
• Supported Renewable Energy Systems (RES) in taking advantage of the global growth in renewable energy and joining the ranks of major energy players such as BP, EDF and Eon
• Brokered partnership marketing deals with clients such as LOCOG and Del Monte, to raise significant funds and media exposure
• Developed the brand identity, communications and (with Bell Pottinger) the PR for the launch of a super-premium entertainment complex in the heart of Dubai
