To celebrate Pilsner Urquell’s first year as the Official Beer of The Open Championship, Branded Moments of Truth is helping to bring The Open experience to a wide range of golf enthusiasts throughout the Capital and surrounding regions.
BMT has secured a partnership with leading golf brand Callaway, covering the numerous events occurring throughout the Capital that are helping to activate The Open sponsorship. Two major outdoor ‘19th Hole’ events are being hosted by Pilsner Urquell on Sat 30th and Sun 31st May in Parson’s Green and between Weds 3rd and Fri 5th June in Broadgate Circle (come along!).
Media partner talkSPORT will be running live outside broadcasts, hosting a Pilsner Urquell microsite and running listener promotions in the run up to The Open where you can win VIP tickets to Turnberry in July along with a raft of Callaway prizes.
Visitors to the 19th Hole events will be led to the 36 London pubs running bespoke golfing promotions throughout June. Pilsner Urquell has partnered with Corney & Barrow wine bars and Young’s pubs to offer customers the opportunity to win Callaway golf kits worth £250, practice their putt on a Callaway indoor putting green and much more.
Richard Walker, Brand Manager for Pilsner Urquell said, “Pilsner Urquell’s sponsorship of The Open is the coming together of two great originals. The Open has defined the way modern golf is played today and it has remained unchanged ever since, in just the same way Pilsner Urquell is brewed using the same high quality ingredients, following its original brewing process.”
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For further information please contact Mark Joy, Managing Director at BMT on 020 7592 7520 or visit www.bmt.uk.com
Editors Notes:
Today’s consumers plot their own individual journeys from awareness to purchase. BMT specialise in understanding how these journeys work and then by delivering your Brand at the optimum moment, turn opportunities into Branded Moments of Truth (BMT) that deliver sales.
Our principal deliverables are based around understanding and impacting four key moments of direct influence on sales:
1. The Moment of Reference – what people are saying about a brand
2. The Moment of Experience – how a brand feels when brought to life as a live experience
3. The Moment of Added Value – how a branded offer stands out in a crowd
4. The Moment of Presentation – how a brand performs at the point of purchase
Current activities include:
• Designed and implemented PCT toolkit and national roadshow alongside Bell Pottinger for the Department of Health to launch their Patient Choice initiative
• Rolling out of fun and interactive roadshow - ‘Get Real’ - to promote healthy eating in schools at lunchtime on behalf of the School Foods Trust
• Working across all Sportech brands including year two season launch of the New Football Pools
• Executing integrated marketing campaigns for the NHS in the areas of Smoking Cessation, Immunisation, Alcohol Abuse and Coronary Heart Disease.
