BMT Business has developed a new positioning and brand identity for The Catholic Children’s Society which is being relaunched as Cabrini Children’s Society in the New Year.
The rebranding exercise is part of the Society’s strategy to embark on a programme to accurately reflect the quality of its services, to embrace a wider cross-section of the community and to pursue new income generating opportunities. The changes will also underline the fact that Cabrini offers an extensive range of services to children, schools and families in the South-East of England – it has traditionally been known for its work in adoption and fostering services but also offers residential care to adults with learning disabiltities, runs neighbourhood projects and works closely with parishes to provide support to children and young people with learning and physical disabilities.
The refresh is based around the central idea that Cabrini Children’s Society helps people find their way in the world, a world that at times is threatening and difficult to navigate. Cabrini is a charity that is there to help the young find a way to make the best of the opportunities available to them and to reach their true potential in life.
The designs developed reflect the positive outcomes that so often result from the careful and close support of Cabrini staff with children, young people and families.
Julian Thomas of BMT Business said of the project; « It’s been a privilege to work with the team at Cabrini and to reveal the incredible care and attention that goes into their daily work. The culture and personality of the Society is there for all to see. We really hope the Society continues to go from strength to strength off the back of this rebranding».
Maxine Smeaton of Cabrini Children’s Society said of the project, “we are delighted with the results as the rebranding; we are committed to the positive representation of the children and families we work with and our new visual identity demonstrates the true spirit of the organisation”.
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For further information please contact Mark Joy, Managing Director or Julian Thomas, Senior Account Director at BMT Business on 020 7592 7520 or visit www.bmtbusiness.com
