BMT has been appointed as retail agency for Choxi+ to provide a sales driving marketing programme to help increase their presence in the major multiples and drive consumer activation. This will combine targeted sales initiatives together with brand building activity as part of an integrated campaign.
From Royal Warrant holders Prestat, Choxi+ is delicious luxury chocolate that is exceptionally high in antioxidants. Choxi+ is made in a gentler way than other chocolate, using significantly lower temperatures, it retains a huge amount more of the natural goodness in cocoa beans.
Choxi+ can be found in selected Tesco, Waitrose and Boots, as well as many other leading stores and independent retailers throughout the UK.
“Finding an agency that combined a proper understanding of the brand combined with real results driven retail knowledge was key for us as we look to capitalise on the excellent start Choxi+ has made in the luxury chocolate sector was key” stated Nick Crean, Managing Direct of Prestat.
Mike Staines, Director of Retail for BMT explained that “Choxi+ was truly unique - that rare combination of a brand that delivered strong health credentials but actually also delivered outstanding taste too.”
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For further information please contact Mark Joy, Managing Director at BMT on 020 7592 7520 or visit www.bmt.uk.com
Editors Notes:
Today’s consumers plot their own individual journeys from awareness to purchase. BMT specialise in understanding how these journeys work and then by delivering your Brand at the optimum moment, turn opportunities into Branded Moments of Truth (BMT) that deliver sales.
Our principal deliverables are based around understanding and impacting four key moments of direct influence on sales:
1. The Moment of Reference – what people are saying about a brand
2. The Moment of Experience – how a brand feels when brought to life as a live experience
3. The Moment of Added Value – how a branded offer stands out in a crowd
4. The Moment of Presentation – how a brand performs at the point of purchase
Current activities include:
• Relaunching the iconic football pools this August for Sportech
• Creating the marketing communications campaign to mark the start of the build up to London 2012
• Executing through-the-line campaigns for the NHS in the areas of Alcohol Awareness and Coronary Heart disease
• Creation, execution and launch of revolutionary, new health drink – Big Shotz
