Established in 2000, Cashcade has grown to become a leader in the provision of online consumer gaming. Since its foundation it has evolved from being a gaming software developer into a marketing organisation. In 2006 the Company’s gross gaming revenues stood at £12.1m from 870,000 registered customers. The Company is forecasting over 100% growth in 2007.
Cashcade operates via its two business streams: as a promoter of its own direct-to-customer business with highly successful sites such as Foxybingo.com and Getminted.com; and as a ‘white label’ provider to companies such as Trinity Mirror Group, Emap, Associated News and Scottish Media Group.
Foxy Bingo is independently recognised as the UK's second largest bingo website and enjoys the highest ranking in terms of customer satisfaction, brand affinity and loyalty when benchmarked against all online bingo operators. It also has a strong and well-established brand image with a successful leading ‘mascot’ and celebrity endorsement in the form of Katie Price – one of the most popular and recognisable figures among online bingo’s social demographic.
Remote gaming is currently undergoing continued growth with an estimated four million Britons participating each month catalysed by increasing levels of internet and broadband penetration into UK homes combined with fewer restrictions on the promotion of online gaming within the UK. Now that Cashcade has successfully placed itself in a strong market position, it plans to continue its expansionary strategy, achieving greater brand awareness and realising the potential within the wider online gaming market as a whole.
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For further information contact Olly Scott at Bell Pottinger Corporate & Financial on 020 7861 3232 or visit www.bpcf.co.uk
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