THE BLOKE’S BACK WITH ZERO DOWNSIDES
Coca-Cola Great Britain (CCGB) will this week unveil the latest ‘Coca-Cola’ Zero advertisements starring Manchester United and England superstar Wayne Rooney aimed to appeal to British blokes.
“Raiders” is the latest ‘Coke’ Zero ad which looks to establish the new ‘Coke’ brand firmly in the hearts and minds of the British male.
“Raiders” will be aired exclusively on Sky TV’s Soccer AM on 10 March and then is set to appear across both terrestrial and satellite channels including Sky Sport 1’s Soccer Saturday.
The 10 second ad will run on television for six weeks and reinforces the brand’s ‘no downsides’ message with a tongue-in-cheek look at the lengths defenders go to in order to stop forwards like Rooney.
Created by VCCP, “Raiders” sees the England striker overcoming a series of outrageous obstacles as he makes his way towards goal - ranging from razor-sharp tripwire to giant spiked boulders. An extended version will also be broadcast in cinemas.
The second ad, “Ice World”, produced in black, white and red features Rooney enjoying an ice cold ‘Coca-Cola’ Zero to communicate the real ‘Coke’ taste. The ad runs until 22 April and will be seen during the Football Champion’s League campaigns of Liverpool, Arsenal and Rooney’s Manchester United.
Cathryn Sleight, Marketing Director at CCGB said: “These new TV ads will continue to engage and excite ‘Coca-Cola’ Zero’s young male audience and keep the ‘Zero downsides’ message front of mind.”
“Wayne’s involvement follows on perfectly from last year’s activity when he was photographed as the face of ‘Coca-Cola’ Zero. Wayne is seen by many to be a guy with no downsides: hugely talented with a great job and a beautiful girlfriend – a great fit for the brand.”
CCGB’s launch of ‘Coca-Cola’ Zero last year, dubbed “Bloke Coke”, was the company’s biggest in over twenty years and has since been revealed as the most successful for a food and drink product for three years and in value terms is expected to be worth a staggering £108m at the end of its first year of launch.
ENDS
For more information contact VCCP on 020 7592 9331 or visit www.vccp.com
VCCP is part of Chime Communiations plc.
