David Logan, has been included as one of 23 pioneering social entrepreneurs in ‘The Difference Makers: How Social and Institutional Entrepreneurs Created the Corporate Responsibility movement’, due for publication on 1st May 2008.
‘The Difference Makers’ has gathered together 23 of the key players who have been instrumental in developing the corporate responsibility movement in the UK and North America over the past 25 years and tells the stories of these inspsiring individuals and the organisations they have founded.
Joining Levi’s as a CSR specialist in 1980, David Logan, founder and co-chair of Corporate Citizenship (formerly The Corporate Citizenship Company) and a key driver of the corporate responsibility movement for over 28 years, he has contributed his views on how companies today must contend with the societal expectations placed upon them if they are to achieve sustainable success, and how the field of corporate responsibility has and will evolve.
David is joined by 22 other ‘Difference Makers’ including John Ruggie, Simon Zadek, Allen White, David Grayson, Jane Nelson and Steve Wadell. Authored by Sandra Waddock, The Difference Makers is a history and detailed analysis of how corporate responsibility has emerged as a key political, social, and business issue, why it has evolved so quickly, and what the visions of its thought leaders are for the future. It will be essential reading for academics, business people and all those who are interested in the future of the corporation in global society.
"Terrific ... By sharing what others have done in such an accessible and even intimate way, [the author] leaves us motivated to follow their lead."
James P. Walsh, University of Michigan
To find out more about David Logan or Corporate Citizenship please visit www.corporate-citizenship.com
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Notes to Editors
‘The Difference Makers: How Social and Institutional Entrepreneurs Created the Corporate Responsibility Movement’ by Sandra Waddock is published by Greenleaf Publishing.
ISBN 978 – 1 – 906093 – 04 – 4
David Logan – Biography:
David began his corporate responsibility career at Levi Strauss & Co in 1980. He later became Director of Special Programs based in San Francisco, where he researched and managed a wide range of ethics, community, social responsibility and environmental concerns worldwide. From 1988 he consulted in the field in the USA and in 1996, was a co-founder of The Corporate Citizenship Company in London.
David has worked extensively on corporate social responsibility issues in Europe, the USA and more than 30 emerging markets of Africa, Asia and Latin America. He advises on CSR and sustainability strategy and has done pioneering work in management and social reporting systems to, measure and report corporate responsibility across all company stakeholders. He has consulted for diverse global companies such as Unilever, Diageo and Vodafone as well as Cadbury Schweppes and Unilever. He has published several studies on issues like the impact of HIV/AIDS on business and how the lack of healthcare impacts on the productivity of women workers in developing countries. He also co-wrote “Corporate Citizenship: Rationale and Strategies” for the Hitachi foundation in the USA.
