Members of the Bell Pottinger Group tasked to promote ‘Work with InterSystems. Not separate systems’
De Facto Communications and Harvard, both part of the Bell Pottinger Group, have secured a joint brief to provide PR support for InterSystems Corporation, a global software technology vendor operating in the data management, application development, integration and healthcare information system’s space. The joint win, after a four-way pitch, allows healthcare IT experts De Facto Communications to focus on InterSystems’ software offerings throughout the NHS and private medical outlets; with technology specialists Harvard covering the broader technology story as well as specific vertical target markets such as public sector, retail and logistics, telecommunications and financial services.
InterSystems, whose mantra is ‘Work with InterSystems. Not separate systems’, has tasked the team with raising the company’s profile as a creative technology partner in its prime market of health in the UK – including the company’s recent agreement to deliver integration for key areas of the high-profile government project to bring about electronic patient care records – the National Programme for IT (NPfIT).
De Facto and Harvard have already commenced activity on the account, and will be looking to raise the profile of InterSystems via proactive media relations and by compiling case studies illustrating how the company’s applications are benefitting end users in healthcare, the public sector and across various target industries.
Commenting on the appointment of De Facto and Harvard, Mike Fuller, director of marketing UK at InterSystems remarked: “Partnered together, De Facto and Harvard provide us with the PR support we need to reach all our target audiences. For us it was important to work with an agency that could give us the breadth of reach across what we do but with the in-depth insight into the specific niche market areas in which we operate. With their solid experience in the healthcare IT and broad IT sector, De Facto and Harvard are ideally placed to help us highlight the strengths of our technology in these most demanding of markets.”
De Facto co-founder and Director, Kevin Payne, and Harvard Director, Charlotte West will lead the account.
END
For more information please contact Karen Slack at De Facto Communications on 020 7861 3838.
About De Facto Communications
De Facto Communications is part of the Bell Pottinger Group and one of Europe's most successful public relations consultancies in life science and healthcare. In partnership with our clients, we approach our work with a passion and commitment that delivers award-winning, integrated communications programmes based on effective strategy, original thinking and creativity. De Facto is headquartered in London and operates internationally with clients across Europe and the US. Further information on De Facto Communications can be found at www.defacto.com
About Harvard
Harvard Public Relations specialises in PR for clients in the TMT (Technology, Media and Telecoms) sector including Adobe, Vodafone, Pentax and Fujitsu. The company is part of Bell Pottinger, the UK’s number one public relations group (Source: PRWeek).
About InterSystems
InterSystems Corporation is a global software product company with headquarters in Cambridge, Massachusetts, and offices in 22 countries. InterSystems provides innovative products that enable fast development, deployment, and integration of enterprise-class applications. InterSystems CACHÉ® is a high performance object database that makes applications faster and more scalable. InterSystems Ensemble® is a rapid integration platform that enriches applications with new functionality, and makes them connectable. InterSystems HealthShare™ is a platform that leverages existing healthcare applications to rapidly create regional or national electronic health records. InterSystems DeepSee™ is software that makes it possible to add embedded real-time business intelligence in transactional systems, enabling better operational decisions. InterSystems TrakCare™ is an advanced Web-based healthcare information system that is installed in leading hospitals in 25 countries. For more information, visit InterSystems.com.
