‘When you put patients’ health first remarkable things follow”
De Facto Communications, part of the Bell Pottinger Group, has been appointed to provide PR services to Frankenman International, a global innovator, manufacturer and supplier of surgical instruments.
Frankenman has set the De Facto team the task of raising the profile of its Chex range of surgical staplers in its prime market of colorectal surgery, across Europe.
De Facto has commenced activity on the account, and will be looking to increase the acceptance of the Chex products via proactive media relations and developing compelling case studies from leading surgeons across Europe, illustrating how these new surgical instruments are benefitting both patients and hospitals alike.
Commenting on the appointment of De Facto, Lee Edwards, President of International Business at Frankenman International, remarked: “De Facto are able to provide us with the PR support we need to reach our target audience. It is important for us to work with an agency that gives us the in-depth insight into the specific niche market area in which we operate. De Facto’s solid experience in the healthcare technology and equipment market, means they are ideally placed to help us highlight the strengths of our product offering in the most demanding of markets.”
De Facto Associate Director, Hilary Latham will lead the account.
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About De Facto Communications
De Facto Communications is part of the Bell Pottinger Group and one of Europe's most successful public relations consultancies in life science and healthcare. In partnership with our clients, we approach our work with a passion and commitment that delivers award-winning, integrated communications programmes based on effective strategy, original thinking and creativity. De Facto is headquartered in London and operates internationally with clients across Europe and the US. Further information on De Facto Communications can be found at www.defacto.com
About Frankenman International Limited
Frankenman International is a global surgical product company, headquartered in Hong Kong, with a specific distributor network across the world. Frankenman‘s innovative surgical products, designed and manufactured to the highest quality (CE and ISO 13485 accredited), deliver significant cost savings to health providers enabling resources to be channeled into evolving procedures and treatments. The product range includes single use, circular and linear staplers and cutter staplers, designed by a multi disciplinary team of engineers and clinicians for ease of use and superior performance in the operating theatre.
