De Facto Communications, a leading life science public relations consultancy, which is part of the Bell Pottinger Group, has today been appointed by Dendrite Europe Ltd to steer its pan-European media relations programme directed at senior marketing staff in pharmaceutical companies. This follows a competitive pitch involving several leading agencies.
Drawing on its proven knowledge and expertise in the pharmaceutical and life science industry, De Facto Communications will provide full strategic PR support across all Dendrite’s pharmaceutical diversified sales, marketing, targeting and sales force effectiveness solutions.
With clients in more than 50 countries, including the world’s top 20 pharmaceutical companies, Dendrite offers the world’s most diversified range of leading-edge solutions to drive sales and marketing effectiveness in the global pharmaceutical industry. Commenting on De Facto Communications’ appointment Elfed Robbins, General Manager UK and Ireland, Dendrite Europe said ”We were very impressed by De Facto Communications’ track record, and their in depth understanding of the pharmaceutical and life science marketplace”.
Kevin Payne, who will be directing the Dendrite Europe account at De Facto Communications is delighted to be working for the company and added, “with our wealth of experience in this field, we are confident that we can help Dendrite Europe increase its presence within the pharmaceutical marketing media and help them further boost their market share”.
The Dendrite Europe account will be serviced from De Facto Communications office in London, with Kevin Payne as Account Director, and Gina Worthington as Account Manager.
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Note to editors
De Facto Communications, which is part of the Bell Pottinger Group, is one of Europe's most successful public relations consultancies in life science, healthcare and clinical trials marketing. In partnership with our clients, we approach our work with a passion and commitment that delivers award-winning, integrated communications programmes based on effective strategy, original thinking and creativity. De Facto is headquartered in London and operates internationally with clients across Europe and the US. Further information on De Facto Communications can be found at www.defacto.com
For further information, please contact:
Kevin Payne, Director, De Facto Communications
tel: +44 (0)20 7861 3019 email: k.payne@defacto.com
