VCCP has been appointed by Coca-Cola to launch Diet Coke Plus in October in the UK.
Diet Coke Plus, which launched earlier this year in the US and Belgium, is an energy drink based on the firm’s flagship brand, Diet Coke, whose main fans are 20-30 year old women, and aims to help them ‘keep up with today’s hectic lifestyle’.
It’ll come in two varieties, Diet Coke Plus Vitamins, with vitamins B3, B12 and vitamin C, and Diet Coke Plus Antioxidants, with added green tea and vitamin C.
The advertising campaign by VCCP will run across TV, print and outdoor.
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For more information contact Adrian Coleman, Founding Partner, VCCP on 020 7592 9331. Website: www.vccp.com
