Agency Tasked with Raising Profile of DDS System Portfolio and Launch New
Digital Media Capabilities
BOSTON – March 10, 2008 -- Bell Pottinger USA has been appointed by Donovan Data Systems (DDS), the market leading systems and software provider to the marketing communications industry, as its public relations agency.
Bell Pottinger USA will work with DDS’ in-house PR team to support its market-leading products and launch its digital media offering, iDesk. The launch campaign will highlight the significant, and unrivalled, productivity benefits the iDesk digital media system provides, and position this as best-of-breed alongside DDS’ market-leading systems for traditional media. Bell Pottinger USA’s public relations counsel will be focused on North America, while its sister agencies in the Bell Pottinger Group will handle Europe and the United Kingdom.
“We’re pleased to be working with DDS in unveiling its new digital media campaign with iDesk, a premier business processing system for advertising agencies,” said Marlin Collingwood, Managing Director of Bell Pottinger USA. “DDS’ innovation in iDesk further cements the leadership role the company continues to have in the digital media revolution, and Bell Pottinger USA is excited to be a part of this throughout the United States and across the globe.”
In streamlining workflow, stewarding interactive campaigns, completing audit trails, integrating client accounting and integrating with all ad servers, iDesk provides campaign management for all nonlinear media in an efficient, paperless way. In doing so, iDesk brings digital campaigns to life by integrating these business processes.
Henry Lawson, DDS president, said, “We’re delighted to have the support of Bell Pottinger USA, a company with strong credentials and the scalability we need for a global strategy. We set great store by understanding how our clients work and can rightly claim that iDesk was designed by agencies for agencies. DDS has long been the popular choice of media billing and tracking for almost 40 years. It is the system of choice for agencies, processing media buys in the region of $100 billion worldwide, and in iDesk we are introducing the first and most complete product to market that will spearhead our leadership in the digital media space.”
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Bell Pottinger USA is an internationally-minded strategic and full-service public relations firm based in Boston, Mass. The firm is a member of the largest independent communications group in the United Kingdom, Chime Communications Group.
“Our decision to employ a PR agency is further demonstration of our ambition to continually innovate by understanding the challenges in the agency marketplace,” Lawson said. “This appointment will allow DDS full access to Bell Pottinger and its sister companies. This will be instrumental in gaining a better understanding of the full mix of communications that takes place within a major, full-service communications company that understands the modern challenge of the digital age.”
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About Donovan Data Systems
Donovan Data Systems is the leading systems and software provider to the advertising industry. We offer an exceptional range of business solutions that brings operating efficiencies to our clients working in media agencies and marketing services companies.
Each day we process millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world.
DDS has remained at the forefront of the advertising industry for 40 years with its unequalled service and support, innovative technology and long-term commitment to eBusiness.
About Bell Pottinger USA
Bell Pottinger USA (BPUSA), part of the number 1 PR Group, Bell Pottinger, in the UK, is a strategic public relations firm based in Boston, Massachusetts with offices in New York City and Washington, D.C. BPUSA is a full-service, multi-disciplinary public relations, government affairs and marketing services agency and serves all sectors, including technology, healthcare, education, non-profit, consumer, travel and tourism. For more information, please visit www.bellpottingerusa.com or call Managing Director, Marlin Collingwood, on +1 617 210 4755.
