Bodog, the largest online betting brand in the world, has been confirmed as the new title sponsor of the “Bodog.com World Grand Prix Darts Championship”, in a deal negotiated by Nick Hoyle of Essentially.
The poker, casino and online betting website is the new sponsor of the £350,000 event, which will be held from October 4th-10th at the Citywest Hotel Convention Centre in Dublin, Ireland.
Screened live on Sky Sports in the UK and also around the world, the “Bodog.com World Grand Prix” is one of the sport’s most exciting events, with the unique double-start format meaning that players have to begin and end every leg with a double.
Reigning champion Phil Taylor will be bidding to win the event for an incredible tenth time in October, with the 32-player field of competitors being confirmed in mid-September.
As part of their online gaming, darts fans will be able to place bets on the World Grand Prix via the Bodog.com website, as well as at the Citywest Hotel’s on-site betting facility.
Patrik Selin, CEO of Bodog Europe, the licensee of the Bodog brand in the UK, commented: “We have made some giant strides in establishing the Bodog brand here in the UK recently with our sponsorship with Fulham Football Club and this is another important landmark for us. Darts and Bodog are a perfect fit on every level.”
PDC Chairman Barry Hearn said: “We are delighted to welcome Bodog.com as the new title sponsor for the World Grand Prix. This is an exciting brand which is emerging in the UK and we look forward to working with the team in the coming months.”
Four Players’ Championships remain for players to win a spot in the tournament, with the PDC’s top 16 players joined by the leading four Irish or Northern Irish qualifiers from the Players’ Championship Order of Merit and 12 further qualifiers.
Tickets for the “Bodog.com World Grand Prix” are available now from TicketGroup on 00353 (0)818 33 33 44 or by clicking http://www.ticketgroup.ie/World_Grand_Prix_Darts_tickets
ENDS
NOTES TO EDITORS
Essentially, part of Chime Communications plc, is a leading sports
marketing, media, management and services agency.
The business is split into three divisions: sports marketing comprising rights sales,
consultancy and events management; athlete management; and professional services which includes tax, image rights and other related services.
Strong and focused positioning in its core sports of expertise, including cricket and rugby union, provide a strategic platform for growth and market expertise.
For more information, please contact Nick Hoyle on +44 (0) 20 7820 7000 or nick.hoyle@essentiallygroup.com
