Essentially, the full-service sports marketing agency, is delighted to announce it has been appointed exclusively by Clydesdale Bank as consultant to help activate the brand’s three-year title sponsorship of the new domestic 40-over competition, the Clydesdale Bank 40.
Essentially will manage activation for the brand both in and out of the cricket grounds and assist with the integration of the brand’s current cricket ambassadors into the programme. With a strategy to provide compelling and engaging experiences for consumers, Essentially’s team aim to ensure the Clydesdale Bank 40 quickly establishes itself as a destination event for cricketing fans throughout the country.
Clydesdale Bank has been a long-time supporter of cricket and the ECB. The bank was an official partner of the domestic Twenty20 competition between 2005 and 2009 and also has established links with various counties and individual ambassadors Paul Collingwood, Alastair Cook and Alec Stewart.
Caroline Darnbrook, Head of Business and Private Marketing, commented: “We are extremely excited about the opportunity we have with the Clydesdale Bank 40 to build on our involvement with cricket and provide fantastic experiences for cricket supporters. We are delighted to have Essentially on board to assist us in bringing our sponsorship to life. They have an unbeatable knowledge of cricket and a fantastic track record in activation. ”
Jo Rowe, Head of Brand Consulting at Essentially, said: "We are delighted to be working with Clydesdale Bank on their new title sponsorship. The Clydesdale Bank team has a strong passion for cricket and we look forward to a long and successful relationship."
The Clydesdale Bank 40 is one of three competitions making up the 2010 domestic season. The 18 First Class Counties alongside Scotland, The Netherlands and the Unicorns (a team of players without first class contracts) – have been divided into three groups and each team will play every other team in their group, home and away. The three teams finishing top of each group will qualify for the semi-finals with the next best team across all groups awarded the remaining place. The finals will take place at Lord’s on 18th September.
ENDS
NOTES TO EDITORS:
About Essentially:
Essentially, part of Chime Communications plc, is a leading sports marketing, media, management and services agency. The business is split into three divisions: entertainment and sports marketing comprising rights sales, consultancy and events management; athlete management; and professional services which include tax and image rights. Essentially holds existing relationships with leading sports across the globe including International Rugby Board, England & Wales Cricket Board, the British and Irish Lions, Welsh Rugby Union, ERC and SANZAR.
For more information on Essentially, please contact Jo Rowe:
Jo.rowe@essentiallygroup.com or telephone 020 7820 7000
About Clydesdale Bank:
Clydesdale Bank was established in 1838 in Glasgow and has a proud history of innovation and support for Scottish industry and communities as well as a significant presence in London and the south of England. Yorkshire Bank, which has a strong personal customer base and a growing business capability in the North of England and the Midlands, was founded in 1859 in Halifax, West Yorkshire. With a combined network of 340 retail branches and 72 Financial Solutions Centres, both Clydesdale and Yorkshire Banks are members of the National Australia Bank Group.
