02-June: In hospitals, they could soon be saying, “every gown has a silver lining”, now De Facto Communications has been brought in by AG Technologies to lead its European B2B PR campaign.
AG Technologies, an American science and technology company focused on stopping the spread of infection, has developed Argent 47, the only proven technology to molecularly bind pure silver to fabric. When incorporated into hospital gowns, sheets and curtains, silver combats the growth of bacteria and could play a major role in reducing the incidence of hospital-acquired infection.
De Facto Communications, part of Bell Pottinger Health, will also be supporting AG technologies with their listing on a UK stock exchange and the development of their marketing plans for Europe and the Far East.
Commenting on the appointment of De Facto, John Rossi, Finance Director for AG technologies, said, “With their in-depth experience in both investor relations and the healthcare technology sector, De Facto was a natural choice.”
De Facto Managing Director, Mike Wort, will lead the account, together with Kevin Payne, co-founder and Director of De Facto Communications.
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About De Facto Communications:
De Facto Communications is part of the Bell Pottinger Group and one of Europe's most successful public relations consultancies in life science and healthcare. In partnership with our clients, we approach our work with a passion and commitment that delivers award-winning, integrated communications programmes based on effective strategy, original thinking and creativity. De Facto is headquartered in London and operates internationally with clients across Europe and the US. Further information on De Facto Communications can be found at www.defacto.com
About AG Technologies
AG Technologies is capable of tailoring Argent 47 to virtually any industry application to meet the highest known standards of microbial and bacterial resistance with pure, bonded silver. Headquartered in New Jersey, US, AG Technologies is defining the new standard of excellence for purity particularly for companies and institutions seeking to proactively address the risk of spreading these destructive agents. Further information on AG Technologies can be found at www.argent47.com
