Facts International, one of the UK’s foremost market research companies, has been commissioned by ComRes to undertake fieldwork for a series of 16 nationally representative opinion polls in the lead-up to the general election on behalf of ITV News, The Independent, The Independent on Sunday and The Sunday Mirror. The polls are investigating voting intention and candidate popularity, as well as changing topical questions to reflect the fast-paced areas of debate.
Andrew Hawkins, Chairman of ComRes, commented, “The results of these polls will provide up-to-the minute election data which, due to the strict quotas we’ll be applying, will be extremely accurate. The fieldwork expertise of Facts International, coupled with our extensive knowledge of polling, means these results will be amongst the most pored-over in the country in the run up to the general election and will be critical to the national media outlets that will be commenting on the findings”.
Crispin Beale, Chief Executive of the Research and Engagement Division of Chime, commented, “ComRes were looking for a research partner that could deliver the highest possible quality of fieldwork with an extremely fast turnaround of results. Facts International, with one of the largest call centres in the UK, was the obvious choice for this partnership. Our reputation for turning results into insightful data for use by high profile clients, whether generated via CATI, mCAPI or face-to-face, has been proven time and time again. We are delighted to be working on this very exciting project, delivering daily news on this exciting political race.”
For more information, please visit http://www.comres.co.uk or www.facts.uk.com
ENDS
About ComRes
ComRes is one of the leading polling and research consultancies serving clients in the UK, Europe and Asia.
We bring our knowledge and expertise in polling and research methods, together with world-class expertise in communication, to deliver insight from the UKs leading experts in this field. ComRes also has the most extensive range of political research tools ever created, as well as the full breadth of quantitative and qualitative research facilities.
About Facts International
Established in 1985, Facts International is one of the UK’s foremost market research companies specialising in the provision of full service and fieldwork/tabulation services direct to major UK and international clients, as well as to other well-known market research agencies. Facts International provides a comprehensive service across all methodologies, with extensive experience in a wide range of sectors and audiences we specialise in providing tailor made research and cost-effective solutions, producing relevant, incisive, accurate and up-to-the-minute results.
Facts International is part of Chime’s Research and Engagement Division, a group of leading UK research agencies committed to helping clients understand and engage more effectively with key stakeholders, providing actionable recommendations and comprehensive insight. Businesses in the division also include Opinion Leader Research, CaucusWorld, Naked Eye and Brand Democracy. For more information, please visit www.chime.plc.uk
Press contacts
For more information, please contact:
Andrew Hawkins – 07971 209995
Crispin Beale – 07702 192561
