Fast Track, the UK’s leading sports sponsorship, consulting, events, communications and rights marketing agency, has been appointed by British Performance Basketball Ltd as their commercial and event partner, with a view to transforming the sport’s fortunes ahead of the 2012 Olympics.
British Performance Basketball Ltd is a recently formed ‘Special Purpose Vehicle’ set up by UK Sport and Fast Track will assist the company in building a strong future for the sport.
The agency will conduct research into developing the attractiveness of British Basketball to commercial partners and the wider public, starting at the highest level of the GB team.
Fast Track and British Basketball will look to:
- make the sport commercially attractive
- stage world class international fixtures
- generate grass roots excitement for and participation in basketball
Simon Tuckey, a director of British Performance Basketball Ltd, said: “The creation of British Performance Basketball Ltd was the first step in promoting our sport in the coming years and we are delighted to partner with Fast Track to assist in this crucial role. The sport of basketball has a huge opportunity to galvanise participants at all levels ahead of 2012 and improve standards across the board and we fully hope that working with Fast Track, we can achieve this.”
Jon Ridgeon, managing director at Fast Track, commented: “We are delighted to have the opportunity to work with British Performance Basketball on this project and look forward to delivering results. There is a huge potential for Basketball to take advantage of the positive impact of the 2012 Olympics and I hope we can demonstrate the possibilities throughout the sport.”
The deal continues a great start to 2007 for Fast Track who have recently announced new business with Heineken UK, Aviva and Group 4 Securicor.
- Ends
For further information contact, please contact:
Steve Chisholm – Fast Track (m) 07765 223075
Alex Brown –Fast Track (m) 07803 037530
Notes to editors
Fast Track is one of the leading sports events, communication, consulting and rights marketing agencies.
The agency creates award winning, world class sponsorship programmes and events for our clients across a multitude of sports – football, athletics, rugby, rowing, swimming, sailing, golf and disability sport.
Fast Track work across a wide portfolio of clients including Heineken, Land Rover, Lucozade Sport, MMC, UK Athletics, the National Lottery, Sainsbury’s, Camelot, Polar, JCB and Group 4 Securicor.
Fast Track has recently become part of Chime Communications plc, the marketing services group chaired by Lord Bell.
For more information, please visit www.fasttrackagency.com or www.chime.plc.uk
