Fast Track, the UK’s leading sports marketing consultancy, has hired communications expert Jon Deacon who leaves sportswear brand adidas after a ten year stint at the global super brand, having risen to Head of PR last year covering maternity.
Fast Track, who now have offices in London, Abu Dhabi and Madrid, are the UK’s leading sports marketing agency representing a number of blue-chip clients including HSBC, Land Rover, Heineken, Emirates Airline, LTA and IHG (Intercontinental Hotel Group).
Deacon, who will join Fast Track later this year as Business Director, oversaw numerous high-profile UK & Ireland campaigns during his tenure at adidas including exploitation of the FIFA World Cups in Japan and Germany as well as overseeing the PR relationships with both Chelsea and Liverpool Football Clubs.
Away from football Deacon was closely involved in the brand’s sponsorship of the British Olympic Association in Athens and Beijing, Lions Tours of 2001, 2005 and 2009, the England cricket team and Munster Rugby. Deacon also has vast experience in working with ambassadors across all sports including David Beckham, Jonny Wilkinson, Kevin Pietersen, Jess Ennis and Brian O’Driscoll.
Deacon commented, “It was a difficult decision to leave adidas after such an enjoyable and positive 10 years but I felt the time was right for a change. Adidas has provided me with some key experiences and I believe the opportunity at Fast Track gives me with a real platform to launch the next stage of my career.”
Steve Chisholm, Director of Communications at Fast Track added, “We are delighted to bring Jon to Fast Track. He will bring considerable energy and innovation to several of our existing accounts, plus lead the drive to grow our consumer PR offering.”
Deacon’s new role at Fast Track will oversee an exciting portfolio of clients including BT, Lawn Tennis Association and its lead partner AEGON as well as the National Lottery.
-ENDS-
For further information on Fast Track please contact:
Daniel Krendel
+44 (0) 207 096 5801
daniel.krendel@fasttrackagency.com
www.fasttrackagency.com
