The 19th Commonwealth Games, being hosted by the city of Delhi from 3rd to 14th October, will be the most widely viewed ever - beating Melbourne (2006) and Manchester (2002) into second and third place respectively.
From Asia to Africa, Canada, the United States of America and Europe to the beautiful islands of the Caribbean and the South Pacific, the 17-sports of the Delhi Commonwealth Games will be available to viewers not only in standard definition broadcast quality but, for the very first time, in the superb High Definition format as well.
For the past three-years, the Delhi 2010 Organising Committee under its chairman, Suresh Kalmadi, has worked tirelessly to make sure that the Games reach the widest possible television audience.
“Working very closely with Fast Track, our London-based broadcast rights agency who have helped us enormously,” said Kalmadi, “we have managed to conclude so many agreements that our Games will be seen by more people, in more countries, than ever before which is something we are naturally absolutely delighted about.”
-ENDS-
For further information on Fast Track please contact:
Jasmine Sall
+44 (0) 207 096 5805
jasmine.sall@fasttrackagency.com
www.fasttrackagency.com
Notes to editors
Fast Track is an International Sports Marketing Agency, specialising in brand consulting, events and communications and is part of marketing services group, Chime Communications.
Fast Track represents over 40 clients across 100 sponsorships covering major global, regional and national sports events and a myriad of developing sports and youth engagement programmes.
These include the Olympics, Formula 1, Football, Rugby and Cricket World Cup tournaments and the Ryder Cup as well as United Kingdom Athletics, British Basketball and the UK School Games.
Fast Track is currently ranked the number 1 sports marketing agency in the UK by Marketing Magazine.
