Following this weekend’s successful Aviva London Grand Prix, sport and leisure operator GLL has announced a new three-year sponsorship deal with UKA (United Kingdom Athletics) to support the annual Crystal Palace International event as managed by Fast Track.
The Aviva London Grand Prix is part of the newly established Diamond League, which includes 14 athletics meets worldwide.
The deal sees GLL become official bib sponsors at the two day event which attracts a capacity crowd each year along with TV audiences of 2 million in the UK alone. The charitable Social Enterprise have also committed their long term support to the London Disability Athletics Challenge, one of the world’s leading Paralympic events that also takes place at Crystal Palace National Sports Centre. GLL currently manages the venue on behalf of the London Development Agency.
The deal, which was brokered by Fast Track, is part of GLL’s long-term commitment to support British athletes and elite sport in the run up to Olympic and Paralympic Games in 2012. The organisation also runs the GLL Sport Foundation, set up to provide annual support to 800 talented athletes.
Steve Ward, Head of Marketing and Brands at GLL commented; “As London’s leading sport and leisure operator, with a wealth of experience delivering World Class events, GLL is delighted to have the opportunity to support UKA, through our sponsorship of the Aviva London Grand Prix.”
Claire Furlong, UKA’s Head of Marketing and Communications said: “We welcome GLL on board as a partner of the Aviva London Grand Prix, one of the capital’s most high profile annual sporting events. Their long term commitment to the number one Olympic and Paralympic sport is reflective of their commitment to the wider sporting community.”
Marc Hope, Director of Rights Marketing at Fast Track, added: “The Aviva London Grand Prix is one of the most high profile events in the global athletics calendar. It offers a fantastic opportunity for GLL to demonstrate their credentials as a leading sport and leisure operator through aligning themselves with an elite property.”
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For further information please contact:
Jasmine Sall
+44 (0) 207 096 5805
jasmine.sall@fasttrackagency.com
Notes to the editor
About GLL
GLL is a charitable Social Enterprise that exists for the benefits of the community. GLL operates seventy public leisure centres within the M25 area in partnership with thirteen London Boroughs, Epsom & Ewell Borough Council, Hillingdon Borough Council, Reading Borough Council, Bellingham Community Project, the London Development Agency and London Playing Fields Foundation. GLL is leisure’s most successful Social Enterprise.
About UKA
UKA is the National Governing Body of athletics, the premier Olympic and Paralympic sport. We aspire to be a world leading sporting organisation delivering clear and inspirational leadership for athletics to ensure a vibrant and empowered sport at every level that can evolve to meet every challenge. We work with Home Country Federations and other partners to secure and distribute funding and develop policies for key areas and implementation at the appropriate levels, giving support and strategic guidance. For more information visit www.uka.org.uk
About Fast Track
Fast Track is an International Sports Marketing Agency, specialising in brand consulting, events and communications and is part of marketing services group, Chime Communications.
Fast Track represents over 40 clients across 100 sponsorships covering major global, regional and national sports events and a myriad of developing sports and youth engagement programmes.
These include the Olympics, Formula 1, Football, Rugby and Cricket World Cup tournaments and the Ryder Cup as well as United Kingdom Athletics, British Basketball and the UK School Games.
Fast Track is currently ranked the number 1 sports marketing agency in the UK by Marketing Magazine.
