London Youth Games is delighted to announce a four year partnership with KEA Designer Sportswear, the leading supplier of sportswear to the Australian education market.
The partnership starts with immediate effect ahead of the 2009 Games and will last until the end of the 2012 Games. KEA becomes the Official Merchandise Partner of the Games and as part of this will provide kit to London Youth Games staff, volunteers and officials. The deal was negotiated by sports marketing agency, Fast Track.
Commenting on the partnership, London Youth Games Chief Executive Russell Findlay said: “As the UK’s largest multi sports event we’re delighted to partner with KEA, an organisation that shares our passion for youth sport.”
Thomas Gribben, UK Business Manager for KEA agreed: “Supporting the Education and Youth Market in the UK is core to the success of our business and we are proud to be the Official Merchandise Partner for the Balfour Beatty London Youth Games.”
Marc Hope Director Rights Marketing at Fast Track said,
“We are thrilled with bringing Kea Designer Sportswear to the London Youth Games in this multi year deal. We are in the market for other key partners to also join Balfour Beatty and Thames Water in becoming involved. There are opportunities to have "ownership" of areas such as volunteering, the event village and teams camp, and disability programmes."
This year is a big year for the Games as they will reach their half millionth competitor, for more information on the Games, see www.londonyouthgames.org
Ends
For further information contact Marc Hope at Fast Track on 020 7593 5200.
Notes to editors:
About Balfour Beatty London Youth Games (BBLYG)
• BBLYG are the UK’s largest annual multi-sport event
• They comprise a series of events culminating in the finals: Regatta (13th June), Mini Games (2nd July), Main Games (4th and 5th July) at Crystal Palace
• BBLYG are unique because they involve all 33 London Boroughs and 26 National Governing Bodies (NGBS)
• In 2008 over 27,000 competitors took part in more than 60 events across 30 sports
• The Regatta, Mini and Main Games are free and open to all Londoners aged 7-17
• A number of Olympians competed in the London Youth Games, including medallists Mark Hunter, Christine Ohuruogu, Bradley Wiggins and Tasha Danvers.
• For more information go to www.londonyouthgames.org
About KEA Designer Sportswear
• KEA Designer Sportswear is the leading supplier of sportswear to the Australian education market and they are now making successful inroads into the UK market
• KEA also has relationships with elite sporting institutions including The Australian Institute of Sport and The Queensland Academy of Sport
• KEA does not produce product for mass market retail. Its success in the education market is down to appreciating that education establishments in particular want individually designed sportswear reflecting their specific needs.
• Working with clients on this basis, KEA identifies their requirements, provides design assistance and follows it up with a high quality manufacturing process to ensure 100% satisfaction.
• For more information go to www.KEA-sports.com
