Fast Track, the international sports marketing agency, has attracted two outstanding industry talents to its senior team.
Mark Joy is joining Fast Track from fellow Chime Company, BMT with responsibility for broadening the company’s planning, marketing, brand and new business insight.
Julian Yeomans joins from MEC Access. He brings a wealth of excellent experience to Fast Track having worked on some of the largest sports marketing programmes and will bring his knowledge to the senior team as Fast Track expands its global footprint.
Fast Track CEO Jon Ridgeon said:
“Fast Track is placing enhanced emphasis on our planning and brand insight abilities by bringing Mark Joy’s first-class experience to our team. Julian Yeomans adds to our growing international experience and will add considerable support to our clients in UK and overseas markets”.
“As our world is ever-changing and brands are demanding ever more effective planning, insight and creative activation strategies, Fast Track is investing in high-quality individuals to match our ambitions to ensure that we remain highly relevant for all our clients, both brand and governing body”.
Mark Joy brings over 25 years of broad-based marketing communications experience to Fast Track, having previously ran the The Ingram Agency, a privately-owned Top 10 UK below-the-line/through-the-line agency managing significant clients such as Woolworths, Telewest, Burger King, and the RAC.
As part of Chime Communications, Mark ran BMT, as well as being involved in a number of major cross-Chime clients and has sat on the Executive Management teams of The VCCP Partnership and The Bell Pottinger Group.
No stranger to sport he has also worked with the London 2012 bid, the Samsung Torino Olympic Torch Relay and Sportech.
Julian Yeomans has been involved with the sports marketing & sponsorship business for nearly 20 years. He joins Fast Track as Business Director from MEC Access where he was Managing Partner responsible for running the specialist International Sport, Entertainment and Cause Marketing division.
He brings considerable international experience, especially in the Olympic Games environment having run the Visa Europe programme for a number of years. At Fast Track he will be working on a range of business including London 2012 related projects.
The appointment of Joy and Yeomans follows the recent announcement of senior PR professional Jon Deacon’s move from adidas to Fast Track.
ENDS
Notes to editors
Fast Track is an International Sports Marketing Agency, specialising in brand consulting, events and communications and is part of marketing services group, Chime Communications.
Fast Track represents over 40 clients across 100 sponsorships covering major global, regional and national sports events, national and international governing body programmes, global brand work and youth engagement initiatives.
Fast Track was also recently announced as one of the Sunday Times top 100 ‘Best Small and Medium-Sized Companies to work for’ 2010.
For further information, please contact:
Steve Chisholm, Director of Communications, Fast Track – + 44 20 7593 5237 / +44 7765 223075 / steve.chisholm@fasttrackagency.com
