Chime Communications plc has continued the expansion of its Sports Marketing Division into international territories with the opening of a company in Hong Kong under the ‘Fast Track’ brand.
Fast Track, head quartered in London, is a leading sports marketing agency within Chime Communications and is delighted to open its fourth international base.
The Hong Kong operation joins Fast Track businesses in Abu Dhabi, Spain, and New Zealand to offer clients a truly international proposition.
Jim Glover, CEO of the Sports Marketing Division of Chime Communications said:
“We have great aspirations for the global nature of our business and see a move into Hong Kong as a natural evolution of our international strategy”.
Fast Track currently has 170 staff around the world with a diverse sports client list including HSBC, Lucozade, G4S, Emirates, Land Rover, BT, Mubadala Development Company, UK Athletics and the National Lottery.
The Hong Kong office will be led by Dan Parr who has 11 years of sports marketing experience, five specifically in Asia.
Andy Westlake, CEO of Fast Track said: “We are delighted to create an opportunity for Fast Track to grow in Hong Kong and, as brands are continually asking us to offer global solutions with regional capabilities and understanding, this positions us perfectly to deliver in a key market”.
Speaking on the opening of the new office, Jonathan Castleman, Fast Track’s Managing Director – International said: “There is great excitement about the latest expansion to the Fast Track family. The ability to offer clients a 360 degree, fully global solution for their sponsorship strategies is increasingly important and our new base in Hong Kong will service clients throughout Hong Kong and Asia.
“The need for the new office in the Far East was driven by clients’ needs and came at a perfect time as we were looking to expand into the increasingly important Asian market. An ever growing number of our existing clients have business in that region and we now have a team made up of international experts and experienced locals able to offer global solutions with local relevance.”
Fast Track is one of the world’s leading businesses in delivering 360 degree programmes across consultancy, events and communications that focus on building and maintaining genuine connections between clients and their audience through a shared passion for sport.
Fast Track Hong Kong is located at Central. For more information please contact Dan Parr on dan.parr@fasttrackagency.com / +852 6136 2475 or Steve Chisholm steve.chisholm@fasttrackagency.com / +44 7765 223075
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Notes to editors
Fast Track is an International Sports Marketing Agency, specialising in brand consulting, events and communications and is part of marketing services group, Chime Communications.
Fast Track represents over 40 clients across 100 sponsorships covering major global, national and regional sports events, plus a large variety of developing sports and youth engagement programmes.
These include the Olympics, Formula 1, Football, Rugby and Cricket World Cup tournaments and the Ryder Cup as well as UK Athletics, British Basketball and the UK School Games.
Fast Track is currently ranked the number 1 sports marketing agency in the UK by Marketing Magazine.
