Liverpool Boat Show 2011 has brought in Fast Track Sailing, the sports and marine specialist agency, to work alongside Liverpool based PR agency Paver Smith (who will be looking after national and regional PR) supporting communications activities for the inaugural show running 29th April – 8th May at Liverpool’s historic Albert Dock.
Fast Track Sailing has been briefed to raise the profile on this innovative new show focussing on marine / waters sports media as well as sports including health and fitness related press. Planning will follow an integrated approach across broadcast, print and online channels.
The marine specialists have a proven record not only in communications but also across event management, sports sponsorship, consultancy and commercial programmes. Activity has spanned the world from grass root to international level. The diverse team specialise in sustained coverage building techniques with an undisputed exceptional knowledge of the water sports world.
The agency’s extensive work with a range of clients across; venues, events, manufacturers, sponsors, distributors and race teams has built up a pool of established contacts which work to provide maximum value on all objectives.
A strong element of the awareness campaign will centre on differentiating this marine based Show from others in the UK highlighting the on and off water experiences available as well as educating visitors on access to cultural festival elements and synchronised regattas on the Show’s doorstep.
Fast Track Sailing’s aim will be to disperse co-ordinated messaging through consumer as well as business orientated press in order to boost ticket sales and spread the word on unique features and opportunities awaiting Show goers.
James Gower, Director, Liverpool Boat Show 2011, commented on the latest appointment, ‘the Liverpool Boat Show 2011 team are all keen to have Fast Track Sailing working with us as we look forward to developing our communications offering within the sporting and marine media through this top rate agency.’
With 400,000 visitors from the UK and Europe expected to flow through the World Heritage Show site at Liverpool there is a large audience for Liverpool Boat Show to communicate with through their internal team and agencies in the annual build up to, during and post Show periods.
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Note to Editor
The Liverpool Boat Show 2011 takes place from 29th April to 8th May at the Albert Dock, Liverpool.
It is being delivered by Marine Industry Events Ltd in partnership with Liverpool City Council, the Northwest Regional Development Agency (NWDA), Liverpool Vision, British Waterways, Albert Dock Liverpool, The Mersey Partnership and the Liverpool Waterfront Partnership.
The show has secured funding from the European Social Fund and the support of key industry exhibitors. Some 400,000 people are expected to attend over 10 days.
Further information is available at www.liverpoolboatshow.com
Contacts:
Cailah Leask, Fast Track Sailing cailah.leask@fasttracksailing.com T 020 7593 5268 M 077 8529 4321
Kate Holmes, Fast Track Sailing kate.holmes@fasttracksailing.com T 020 7593 5265 M 077 8670 1118
Jo Cardow, Liverpool Boat Show jo@marine-industryevents.co.uk T 020 7424 7885
James Gower, Liverpool Boat Show james@marine-industryevents.co.uk T 020 7424 7895
