The fine food and wine emporium which celebrated 300 years of trading last month has awarded VCCP Search its account for both natural and paid search.
With its £25M store refurbishment now complete a new website has been launched as Fortnum & Mason seeks to enlighten a new generation of customers eager to find a purveyor of the finest goods online.
In contrast to the 300 year old emporium, VCCP Search is only one year old but is one of the most innovative and fastest growing search engine marketing agencies in the UK winning a string of high profile brands in its first year with its focus on brand and reputation in addition to direct response through search. Paul Mead, Managing Director of VCCP Search explains: “Our approach to search is very different from other agencies which haven't really changed the way they work in the last four or five years. We aim to realize the full potential of this channel for our clients and we are extremely proud to be working with Fortnum & Mason which is one of the oldest and most famous brands in the world.”
Alison Jordan, Commercial & Marketing Director of Fortnum & Mason says: “Fortnum & Mason have continually innovated throughout their 300-year history and were one of the first to develop home shopping. It is natural that we continue such innovation through seeking to utilize the latest technologies in search marketing. VCCP Search demonstrated an ability to develop and protect our brand and reputation in this channel in addition to generating excellent results in terms of sales.”
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For further information please contact Paul Mead at VCCP Search on 020 7592 7590 or visit www.vccpsearch.com
