Redditch based Gems TV has appointed Resonate to build brand awareness of their gemstone jewellery retail channel and online store.
Resonate will build consumer awareness of the brand, through day to day product placement in fashion and shopping pages, seeding on celebrities as well as implementing creative PR initiatives to promote their range of gemstone jewellery.
Resonate won the account alongside Chime Group’s Gasoline. It was a non-competitive pitch.
Gems TV specialises in sourcing beautiful gemstones from the four corners of the globe. Historically reserved for the rich and famous, Gems TV has provided over a quarter of a million people in the UK with the opportunity to wear beautiful, real gemstones at affordable prices. Gems TV buys direct from the source and uses its in-house design teams to handcraft intricate gemstone jewellery. The jewellery can be bought via its retail TV channel or www.Gemstv.co.uk at a fraction of the price found at jewellery retailers.
Theo Van Dort, Gems TV Chief of Business Development, commented “It is the first time that Gems TV has used a PR Agency and we are thrilled about working with the Resonate team.”
Michael Frohlich, Resonate MD commented “Gems TV is pioneering the retail TV sector and we are looking forward to watching the growth of the TV brand and the popularity of the wide variety of beautiful gems in the UK.”
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For more information please contact Michael Frohlich or Emily Latham at Resonate Tel: 020 7360 7878 or visit www.resonate.uk.com
