PURE-XP GliSODin® is already renowned for its anti ageing benefits around the globe and is widely used in 30 countries. PURE-XP GliSODin is the only product endorsed by the Complementary Medical Association (CMA) and works as an antioxidant by offering a source of superoxide dismutase (normally found in broccoli and wheatgrass) to stimulate the body’s own defense system.
The product, taken as a daily capsules, protects cells against the ageing process as well as UV stress. It has also been found to have wider health benefits from immunology, cellular health and nutrition.
Good Relations is onboard to build consumer awareness amongst health and beauty media.
De Facto is handling communications with health professionals and helping build distribution channels. The account is headed up by Christine Morgan at Good Relations and Angus Litster at De Facto.
PURE-XP GliSODin® is available at www.victoriahealth.com, www.myhealthcentre.com and www.purexpglisodin.com
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For more information please contact:
Christine Morgan
cmorgan@goodrelations.co.uk
Tel: 0207 861 3130
About PURE-XP
PURE-XP is a natural health food company dedicated to providing the purest, finest and most organic forms of life enhancing products to the health food market. Driven by ethical business principles and the belief that good health is derived through balance, PURE-XP strives to ensure positive change whilst harnessing life force energy.
For more information, please visit www.pure-xp.com
GliSODin® Clinical data
GliSODin® has been tested for efficacy as an antioxidant, anti-inflammatory, sun damage and recuperation from sports. Reported benefits of GliSODin® include reports in: Phyotherapie 2005 No:3, 1-4 finding an increase in the antioxidant status of cells; St Petersburg 2005, finding GliSODin® supplementation increases individual reserve and signs of coronary blood circulation improvement; ISCOCELL March 2005 finding GliSODin® is effective in patients who experience sun-induced skin reactions; Medicine and Science in Sports and Exercise, 33 vol2, 2001 finding SOD demonstrated a compensatory effect on increased generation of oxygen-derived free radicals when used training in altitude; and Nutritional Supplementation in Male College Soccer Players: Effects on Performance and Oxidative Stress finding SOD caused significant improvements in performance capacity and time exhaustion.
