Good Relations has been appointed by Greencore Grocery, part of Greencore Group plc, the leading manufacturer of convenience foods and ingredients.
The agency will be handling the launch of a new cook in sauce product range to drive trade and consumer awareness. The line is made under licence for Aunt Bessie’s and includes six variants: Chicken & Mushroom Casserole, Honey & Mustard Chicken Casserole, Shepherd’s Pie, Sausage & Onion Casserole, Beef in Ale Casserole, Beef and Red Wine and Onion Casserole.
The account was won following a pitch in October and initially runs as a six month project which will include media relations, sampling and promotions. Account Director, Olivia Holcroft, heads up the account, reporting into Christine Morgan, Good Relations Consumer Director. The Good Relations team report in to Robert Potts, Brand Manager and Matthew Jenkins, Marketing Director.
The agency already handles consumer and trade PR for Aunt Bessie’s, an account which was won in May.
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For further information:
Christine Morgan cmorgan@goodrelations.co.uk
Tel: 0207 861 3130
