International outdoor specialist Orvis hires UK consumer agency
Good Relations has been appointed by leading outdoor and fishing specialist brand, Orvis, to represent its wide range of products in the UK with a consumer brief.
To further establish Orvis as a leading household name within the UK, Good Relations has cast a strong media relations strategy. This will combine key product placement, sampling, event management and new store opening support.
Michael Edwards, Orvis UK Chief Executive Officer, comments on the appointment; “Our business has grown from strength to strength over the last 25 years in the UK, with over 22 stores opening to date and further expansion plans expected during 2008 - we have an exiting year ahead. Good Relations understands our brand philosophy and we are very much looking forward to working with them to put Orvis on the map as a leader in the UK outdoor market.”
The PR programme, which will be headed by Consumer Director, Christine Morgan, will promote Orvis’s specialist fishing premium range as well as their general outdoor fashion and accessories.
Orvis is the largest, truly authentic, specialist country living retailer in the UK, boasting 22 retail stores nationwide. The company specialises in fine quality fly-fishing tackle, shooting clothing and accessories, traditional country clothing and unique gifts for the country home. All stores employ specialist staff with a wealth of knowledge and experience in tackle, fly-fishing opportunities in the locality and fully qualified instructors, representing hundreds of years on the bank and in the boat experience.
This exciting and unique product offering is available from all Orvis retail stores, mail order catalogues and website, www.orvis.co.uk
